Who is Keiichi Tsuchiya and what is his connection to the GIAS III KING?

Keiichi Tsuchiya is a former professional racing driver known worldwide as the Drift King, recognized for his pioneering role in developing drifting as a competitive motorsport discipline. The GIAS III KING is a BRIDE collaboration seat featuring his personal logo and his signature nicknames, KING and Craftsman, embroidered in gold on the backrest and headrest.

What is the difference between the GIAS III KING and the STRADIA III KING?

Both are collaboration models with Keiichi Tsuchiya and share the gold embroidery accents. The GIAS III KING is built on the GIAS III platform, which features deep shoulder and high side support geometry for the highest hold performance in the BRIDE reclining lineup and includes 6-point harness holes on both the shell side and the seat surface. The STRADIA III KING is built on the STRADIA III platform, which is designed around a balance of hold and daily comfort convenience. The GIAS III KING also offers a carbon shell option, which is not available on the STRADIA III KING.

How much stronger is the GIAS III frame compared to the GIAS II?

The GIAS III's newly designed steel bone frame and monocoque shell deliver a 200% increase in frame tensile strength, a 40% improvement in overall sturdiness, and a 15% increase in backrest sturdiness compared to the GIAS II. The redesign used 3D-CAD and draws on the structural foundation of the STRADIA III.

Does the GIAS III KING support 6-point harnesses and FHR systems?

Yes. The GIAS III KING includes large-diameter FHR-compatible belt holes in the backrest and 6-point harness belt holes on both the shell side and the seat surface. The reduced belt hole size compared to the STRADIA III limits unnecessary belt movement, contributing to safer circuit driving.

What shell and color options are available for the GIAS III KING?

The GIAS III KING is available in two shell options: an FRP silver shell and a carbon shell. Two color combinations are available: black and green with gradation, and red. Both shell and color options come with standard-type high-density urethane foam cushioning.

What seat rails are compatible with the GIAS III KING?

The GIAS III KING is compatible with the LR, RB, RK, and RO type seat rails. All compatible rails are sold separately and vehicle-specific rails are required for installation. Confirm the appropriate rail type for your specific vehicle before purchasing.

Is the GIAS III KING suitable for daily driving as well as circuit use?

Yes. The GIAS III KING is designed as the ultimate street-ready reclining bucket seat, combining the rigidity and hold needed for circuit and sport driving with the convenience and comfort required for everyday use. The multi-level reclining mechanism, LOWMAX System positioning, and semi-bucket construction make it a practical daily seat, while the deep shoulder support, knee support, and advanced harness compatibility extend its capability for drivers who also use the car on track.

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BP PRICING DIFFERENCE

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Description

BRIDE GIAS III KING Reclining Bucket Seat

The BRIDE GIAS III KING is a collaboration reclining semi-bucket seat developed with Keiichi Tsuchiya, the former racing driver known worldwide as the Drift King. Built on the GIAS III platform, which represents the first complete redesign of the GIAS series in 16 years, it stands as BRIDE’s flagship reclining sport seat and delivers the kind of deep shoulder support, high side support, and structural rigidity that have historically only been associated with full bucket designs. Gold embroidery featuring the Keiichi Tsuchiya logo, his nickname “KING,” and the word “Craftsman” accent the backrest and headrest, giving the seat a distinct character within the GIAS III range.

The GIAS Series

Newly Designed Steel Frame & Monocoque Shell: Built upon the STRADIA III model, the monocoque shell integrates a newly designed high-rigidity steel frame, significantly enhancing rigidity and sturdiness compared to the previous GIAS II model. Frame tensile strength has increased by 200%, with backrest sturdiness up 15% and overall sturdiness by 40%.
The Newly Developed Multi-Level Reclining Mechanism: Prioritizing ease of use, the new reclining mechanism greatly reduces backlash compared to prior models. The backrest angle can be adjusted smoothly with a single lever motion, making it especially user-friendly in tight vehicle spaces. By enhancing convenience, durability, and compactness, this design achieves a blend of high hold and comfort.
Belt Holes for Circuit Racing: This model includes large FHR system-compatible belt holes in the backrest and is newly equipped with belt holes on the shell side, compatible with a 6-point harness. Reduced belt hole size compared to the STRADIA III model limits unnecessary belt movement, promoting safer circuit driving.
Low Positioning Enabled by the LOW MAX System: Utilizing BRIDE’s patented LOW MAX system, the GIAS series offers low positioning even in compact seat spaces. The system also enables precise alignment of the steering and seat centers. (Compatibility may vary by vehicle.)

The GIAS III KING

Collaboration model with Drift King Keiichi Tsuchiya: The GIAS III KING super semi-bucket seat combines strength with a precise reclining mechanism. Enhanced seat rigidity and durability over the previous GIAS II model are achieved through a newly designed bone frame and monocoque shell crafted using 3D-CAD. A refined reclining mechanism and easy-to-operate lever, developed for simplicity, durability, and multi-angle adjustments, ensure a solid hold and comfort with minimal backlash. Additionally, the seat includes belt holes for 6-point harnesses on the back, while high-density urethane foam cushions provide optimal seat and thigh support. The GIAS III is the ultimate street-ready reclining bucket seat, blending the rigidity and hold necessary for sport driving with the convenience and comfort for everyday use. GIAS III KING offers two shell options: FRP Silver Shell and Carbon Shell, with standard-type cushioning.
- Accented with Gold Embroidery: The KING series features the logo of renowned drift expert and former racing driver Keiichi Tsuchiya, with embroidered details like his nickname “KING” and “Craftsman” on the backrest and headrest.
- High Hold-Ability, Suitable for Circuit Driving: Deep shoulder support and knee support offer high holding performance and comfort, ideal for both street and circuit driving. The seat also includes a 6-point seat belt-compatible belt hole on the seat surface.

Features

Provides a higher-grade texture with full coverage in high-quality suede-like fabric that feels good against the skin
A confident product that combines comfort and a hugging hold
Flame-retardant fabric (high-quality suede-like fabric, PVC leather)
Standard cushions
Made in Japan
Safety standard compliant model

Specifications

Series: GIAS
Base Model: GIAS III
Colors:
- Black & green / Gradation
- Red
Shell:
- FRP silver shell
- Carbon shell
Width: 445mm (560mm at shoulder pads)
Height: 860mm
Depth: 710mm
Weight: Approximately 14kg (30.9lbs)

Compatible Seat Rails

Notes

Vehicle-specific seat rails (sold separately) are required for installation

Frequently Asked Questions

Who is Keiichi Tsuchiya and what is his connection to the GIAS III KING? Keiichi Tsuchiya is a former professional racing driver known worldwide as the Drift King, recognized for his pioneering role in developing drifting as a competitive motorsport discipline. The GIAS III KING is a BRIDE collaboration seat featuring his personal logo and his signature nicknames, “KING” and “Craftsman,” embroidered in gold on the backrest and headrest.
What is the difference between the GIAS III KING and the STRADIA III KING? Both are collaboration models with Keiichi Tsuchiya and share the gold embroidery accents. The GIAS III KING is built on the GIAS III platform, which features deep shoulder and high side support geometry for the highest hold performance in the BRIDE reclining lineup and includes 6-point harness holes on both the shell side and the seat surface. The STRADIA III KING is built on the STRADIA III platform, which is designed around a balance of hold and daily comfort convenience. The GIAS III KING also offers a carbon shell option, which is not available on the STRADIA III KING. Additionally, the GIAS III KING is available in FRP silver or carbon shell with black and green gradation or red color options, while the STRADIA III KING uses its own color configurations.
How much stronger is the GIAS III frame compared to the GIAS II? The GIAS III’s newly designed steel bone frame and monocoque shell deliver a 200% increase in frame tensile strength, a 40% improvement in overall sturdiness, and a 15% increase in backrest sturdiness compared to the GIAS II. The redesign used 3D-CAD and draws on the structural foundation of the STRADIA III.
Does the GIAS III KING support 6-point harnesses and FHR systems? Yes. The GIAS III KING includes large-diameter FHR-compatible belt holes in the backrest and 6-point harness belt holes on both the shell side and the seat surface. The reduced belt hole size compared to the STRADIA III limits unnecessary belt movement, contributing to safer circuit driving.
What shell and color options are available for the GIAS III KING? The GIAS III KING is available in two shell options: an FRP silver shell and a carbon shell. Two color combinations are available: black and green with gradation, and red. Both shell and color options come with standard-type high-density urethane foam cushioning.
What seat rails are compatible with the GIAS III KING? The GIAS III KING is compatible with the LR, RB, RK, and RO type seat rails. All compatible rails are sold separately and vehicle-specific rails are required for installation. Confirm the appropriate rail type for your specific vehicle before purchasing.
Is the GIAS III KING suitable for daily driving as well as circuit use? Yes. The GIAS III KING is designed as the ultimate street-ready reclining bucket seat, combining the rigidity and hold needed for circuit and sport driving with the convenience and comfort required for everyday use. The multi-level reclining mechanism, LOWMAX System positioning, and semi-bucket construction make it a practical daily seat, while the deep shoulder support, knee support, and advanced harness compatibility extend its capability for drivers who also use the car on track.

About BRIDE

BRIDE is a Japan-based manufacturer specializing in seats and rail components designed to sit closest to the driver, offering maximum protection in a collision. Their ASEA-accredited products meet full vehicle inspection standards and pass six rigorous safety tests covering seat back impact, head restraint performance, seat and belt mounting, and flame resistance. BRIDE is also the first Japanese company to receive FIA endorsement for its seats, with nine models approved for international competition. Every seat is built by hand in Japan using precision-engineered shells and technical fabrics, with all components sourced domestically to keep quality tightly controlled from start to finish. For BRIDE, “Made in Japan” reflects a long-held standard built on ingenuity, meticulous craftsmanship, and technical knowledge; qualities that make their seats a trusted choice in the demanding environment of motorsport.

Additional Information

The Bulletproof Automotive website contains many thousands of products purchased in multiple different currencies. All of the prices are entered manually and accurately at the time of entry. Due to the consistently fluctuating international exchange rates, at times prices may not be able to be honored at their original intended rate. We apologize for any inconvenience this may cause, unfortunately our website is unable to compensate dynamically for what can at times be volatile changes in the cost of items due to currency values fluctuating, changes in prices from suppliers, changes in shipping and import duties, and other factors. Rest assured that any order you place on line will be at zero risk to you in this area. If in the event your order cannot be fulfilled at the original intended website price we will offer you a 100% refund, no questions asked. We will continue to do our best to maintain updated prices and we will always continue to offer our price match guarantees as well to ensure our prices are always the best for you. In short, prices may change without notice. It is always advised to give us a call prior to placing your order online to confirm availability and to confirm current pricing.

Shipping Policy

Items that are in stock in the US, either at Bulletproof’s warehouse or at a supplier’s warehouse, are generally delivered within 7-10 days. Special order items from overseas take considerably longer. As a courtesy Bulletproof offers delivery estimates to our customers which take into consideration manufacturer availability and shipping schedule. These estimates represent our best guess based on previous orders from the manufacturer and do not in any way imply a guaranteed delivery window. Many manufacturers work in a “just in time” inventory system and often take 2-20+ weeks to produce an item once an order is submitted. All deliverable items are then sent to our Japanese warehouse. Bulletproof ships a minimum of one full ocean freight container every month from Japan, oftentimes more than one a month. Ocean freight takes an average of 4 weeks. Typically it breaks down to one week in Japan for paperwork and customs, two weeks by boat and one week in US customs/clearance. Due to the wide number of variables between manufacturer and shipping schedules, delivery estimates are simply just that – estimates. We attempt to estimate conservatively and we usually deliver faster than our estimates suggest. It is not Bulletproof’s policy to guarantee delivery time of any special order item, this is impossible for us to do. By ordering you acknowledge that there is no required delivery ETA and an order may not be canceled or altered due to manufacturing or shipping delays, all ETA’s are provided as a best guess only. Please review the full Terms & Conditions here.

BP Pricing Difference

We do pricing a little differently on our JDM brands and we believe in making things simple and clear. No hidden fees or surcharges. Every price you see includes the shipping cost to our office in Los Angeles, California and all the associated taxes/duties/fees for bringing the products into the US. The only shipping you ever pay is from our facility in the US to your location. Be wary of resellers that don’t include the cost of international shipping in their pricing on JDM parts. While we believe we’ll always have the lowest all-in price on JDM products, we offer a price match guarantee for all authentic parts purchased from authorized dealers as well. For many international customers, it’s much more affordable to ship from the USA than from Japan directly, as the air freight and ocean freight costs are typically much less. However, for customers looking to ship directly from Japan outside of North America, or domestically in Japan, we can provide pricing specifically for that scenario. Please do not hesitate to contact us with any pricing questions or concerns. Please email us at sales@bulletproofautomotive.com with any inquiries.

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BRIDE GIAS III KING Reclining Bucket Seat

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BRIDE GIAS III KING Reclining Bucket Seat

The GIAS Series

The GIAS III KING

Features

Specifications

Compatible Seat Rails

Notes

Frequently Asked Questions

About BRIDE

Reviews